Support to Life

Humanitarian Aid Agency

Naming and corporate identity
for the campaign against child labor

July 2013

What, why, where did we do?

Despite the laws, there are 1 million child labors in Turkiye. These kids
are migrating with their families from cotton fields to nut fields, or
wherever needs at that time, and this continues in the whole season.

Support to Life Humanitarian Aid Agency had been giving moral and
material support to the kids in the work camps specially set for nut
harvest for three years; and despite agonizing results of it and even the
laws, they had experienced lots of difficulties because nobody had
raised any question about the issue.

To put the people in the picture, first we made a sub-brand at the core
of child labor. We created a name and a logo so far from usual agitating
language of social campaigns. Rather than terrible things the kids were
experiencing, we visualized how their world should be indeed.

Support to Life

Humanitarian Aid Agency

Logotype, poster, flyer, invitation card etc. for Misafir (The Guest) exhibition

February 2014

Support to Life

Humanitarian Aid Agency

Website design, activities,
online and offline campaign
communication for the
Universal Children’s Day

November 2013

Support to Life

Humanitarian Aid Agency

“Back to School”
press release

September 2013

Support to Life

Humanitarian Aid Agency

'This Work is not a
Child Play' launching
campaign

August 2013