Naming, corporate identity,
creative concept and launching
for the restaurant
The new restaurant was based on the principle of using natural, seasonal and fresh ingredients in cooking along with selling its own handmade products prepared in old-fashioned and natural style, such as tomato/pepper sauce, pickles and noodles; so we named it Lokanta Pazar (Which actually means Bazaar / Wet Market Restaurant) to emphasize variety and back to basics concept.
Along the same line, we created a logo based on scratchy canvasses of wet markets, and used a sincere and warm communicative language by referring famous and funny stallholder quotes and materials.
Brochure, mailing, take-away materials, web site and social media works have been made besides various design materials to be used in the place.