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The Ritz-Carlton Istanbul

Emblem, publicity and activity works for Lion Puan service of the hotel

February 2012

What, why, where did we do?

For Lion Puan, The Ritz-Carlton Istanbul’s loyalty program, which pleases its intermediary bookers as well as the guests;
we designed a logo we crowned by referring to the corporate identity and the lion in its emblem.

We made the launching of Lion Puan by combining the most famous Turkish proverb over savings, with the crown form.
In the seminar and activity communications organized as part
of Lion Puan, applying the crown form to the activity concept,
we tried to increase the emphasis that bookers were held in such a high honor. We made microsite, poster, flyer, roll-up
and mailing materials for Lion Puan.